Forward-thinking, Nicole is a pioneering spirit in the environmental sustainability movement.   She epitomizes imagination, energy and passion. Nicole took a risk  and created a recycling business when the industry was in its infancy and built it into a cutting-edge company that sets standards for others in its field.  Nicole is excited to help our customers become more sustainable.  Nicole clearly has the instinct of an entrepreneur.  She’s very focused and has an understanding of her key customers.  She’s created a family-run business on the simple core values of treating our customers as her number one priority. Nicole also enjoys living recycling, teaching it and promoting it.

The Company Quickly Expanded

“We embraced sustainability over 20 years ago. Urban Impact was one of the first paper and cardboard recycling companies in Vancouver and has grown into a major recycling player in Metro Vancouver. With a current workforce of over 100 employees, we are proud that we diverted 100,000 Metric Tonnes from landfills in 2011.”

Nicole Stefenelli, Founder and CEO, Urban Impact.

A pioneer, expert and leader in recycling and diversion, Nicole recognized a huge opportunity to help organizations get closer to zero-waste processes by diverting more of their waste from landfill. In a highly disposable world, eco-conscious Nicole works tirelessly to help more people become interested in recycling. Nicole believes that there is a huge opportunity to introduce our kids to good conservation and recycling habits early!

When she’s not focusing on work, Nicole is an avid equestrian rider and skier who loves to share Whistler with her husband, Rod, and their four young kids.


Sharing her Recycling Passion through our School Tour Program

Nicole is passionate about getting kids excited about the planet and recycling.  There’s a lot to know. And the more people know, she believes the better recyclers they are.Under Nicole’s leadership, Urban Impact has been sponsoring Grade 4/5 School Tours of our Richmond processing plant  for nearly four years.  Tied in with Earth Week, twice a year (October and April) we send school buses to pick up the students and teachers. Nicole really looks forwards to our bi-annual tours; she has personally taken over 50 Lower Mainland classes for a tour of our materials recovery plant. For more information about the School Tours click here.

“Not many school children realize how much energy they are helping to save by recycling. The less energy used to produce materials like aluminum, paper, plastic, and steel, the less pollution goes into the environment. Taking a tour of our recycling plant helps reinforce Reduce, Reuse and Recycle message to Grade 4/5 classes. Children are encouraged to form their own opinions and understand the impact their own actions have on the environment.”

Nicole Stefenelli, CEO and President, Urban Impact

Nicole truly believes it doesn’t cost a lot of money to be creative and provide an amazing customer service- this has always been the foundation of Nicole’s existence as an entrepreneur.  Wanting to be where her customers are, Nicole was an early adopter of Social Media.  Follow Nicole on Twitter at @NStefenelli.

Through determination, a keen eye for opportunities and the commitment to investing in innovative technologies, Nicole and Rod have created not only a successful company, but also an environmental solution to the growing problem of corporate and institutional waste.  An extensive philanthropic support of local charities also distinguishes Urban Impact as a recycling leader. For information about our Charities program click here.

Nicole serves on the Board of Directors for the Forum for Women Entrepreneurs, Science World, and Waste Management Association of BC. She also served on the Board of the Recycling Council of BC.